In 2011, influencers were predicting the end of SMS text messaging, greatly in part due to the app’s growth in the mobile marketplace. Now heading into 2017, industry analysts are reporting that SMS is set to grow from $55.49 billion to $71.60 billion by 2021. As for the mobile app? The average smartphone user in the U.S. is downloading zero apps per month.

Source: Mobile Marketing Watch
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When 64% of consumers prefer texting vs a voice call for customer service needs and another 81% are frustrated being tied to a phone or computer in order to reach a company, this should be a loud and clear wake up call for all online retailers –especially since 77% of consumers have a positive perception of companies who use text messaging.

Source: Mobile Marketing Watch
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91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.
Jamie Tolentino, contributor at The Next Web, says"SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails & over-the-top (OTT) apps."

Source: Business.com
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